New Logo and Packaging for Choco Krispis by Interbrand

(Introduced 1958) “Cocoa Krispies, Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops is a breakfast cereal produced by Kellogg’s, coming both as a boxed cereal and as a snack bar with a ‘dried milk’ covered bottom, to make the cereal with milk tradition portable. It is a cocoa flavored version of Rice Krispies. Containing a substance imitating milk chocolate, the cereal can turn milk ‘chocolatey.’ The cereal is known as Choco Krispis in Mexico.” (Wikipedia) Logo. Melvin, before and after. Sketches. Poses. Packaging, before and after. Packaging. Back of the box. On the shelf. Guidelines. Onomatopoeias.