New Logo and Packaging for Coolhaus by BexBrands

(Est. 2009) “Coolhaus is the leading women-founded and -led ice cream and frozen dessert brand creating premium cookie sandwiches and pints. When Natasha Case and Freya Estreller founded Coolhaus in 2009, they did not feel represented by any of the dessert brands on shelves… not as Millennials, not as women, and definitely not as LGBTQ+ women. They decided to be the brand––from the product to our culture––that they wanted to buy. They bought a piece of shit postal van masquerading as an ice cream truck on Craigslist for $2500 dollars and towed it to Coachella Music Festival using a triple A platinum membership – which included one free 200 mile tow! After debuting to the crowd of 100,000, the brand went viral. They’re proud to have turned those scrappy origins into the top wome