New Logo and Packaging for Feral Brewing Company by Block

Established in 2002, Feral Brewing Company is a family owned and operated hand-crafted craftbrewery in Perth, Australia. Its range of beers, from White Beer to American IPA to Porter have made Feral one of the most popular craft breweries in Australia and one of the most celebrated, having won many prizes at the Australian International Beer Awards, including being the current titleholders of Best Large Australian Brewery. Yet, Feral remains unknown to less discerning beer drinkers and they wanted to extend their reach through a redesign of their logo and beer packaging, designed by Perth-based Block. Original bottles. Before and after comparison of Feral White. Block’s rebranding is handcrafted and distinctive without detracting from the company’s obsessive focus on its beers,