New Logo and Packaging for Give-A-Care by lg2
Launched this month, and with some time before Cancer Awareness Month (October), Give-A-Care is a new line of products for young women with breast cancer created by Rethink Breast Cancer, a Canada-based charity whose mission is to empower young people (40 and under) worldwide who are concerned about and affected by breast cancer. Give-a-Care is meant to “recognize the communication gap between women with breast cancer and the people who care about them” with “products [that] are not only a supportive gift, but their names and branding help to educate people about what a loved one with breast cancer is going through” as Alison Lawler-Dean, VP, Marketing + Communication, Rethink Breast Cancer, explains in the provided press release. 100% of the proceeds of the product