New Logo and Packaging for Grado Labs by High Tide

Established in 1953, Grado Labs is a designer and manufacturer of headphones and phono cartridges for turntables. Family-owned and family-run for three generations, the company has been operating from a townhouse in Brooklyn, NY, where they have built by hand every product they have created, from the original phono cartridges, to various wood and metal headphone designs, to in-ear headphones. The reputation for their small operation is impressive as attested by their press page, which is full of legit praise and not just puff pieces. Recently, Grado Labs introduced a new identity and packaging designed by Brooklyn-based High Tide. Drawing our inspiration from the timeless simplicity of the headphone designs themselves, we were guided by a mid-century aesthetic that seems just as at home to