New Logo and Packaging for Heyday by Collins

Launched this Summer, Heyday is a new range of tech accessories and electronics designed by and available exclusively at Target. It is the latest in Target’s big-time investment in developing new, exclusive, in-house brands (like ones previously featured on Brand New: Modern by Dwell and A New Day). Heyday offers over 150 products, in eye-catching colors, that include cell phone cases, headphones, speakers, and all kinds of cables and connectors. The new identity and packaging for Heyday has been designed by New York, NY- and San Francisco, CA-based Collins. Target’s Creative Team invited COLLINS to develop the brand strategy, identity, and design program. Our goal was to expand Target’s relationship with their guests through new, high-quality products that addressed the