New Logo and Packaging for K-Y by Design Bridge

(Est. 1904) “K-Y started in a medical lab in New York City over a 100 years ago and since then, we have been committed to helping women have better sex. That’s why we are America’s #1 lubricant brand. We are here to make sexual pleasure for women a priority and bring equality into the bedroom. We believe enjoying sex is something to be proud of, not ashamed of. To feel good about, not judged for. Our mission is to empower women to have better sex, always.” Logo. Packaging, before. Packaging, after. Packaging variations. Posters. Identity presentation video.