New Logo and Packaging for Kib by & SMITH

(Est. 2020) Kib is a new range of herbal teas created by Perennial Foods Group, which produces and sources a range of regeneratively-grown food in partnership with small farms in East Africa is part of a movement promoting circular supply chains. ‘Kib’ is the Amharic word for ‘circle,’ the idea at the heart of everything we do. Amharic is a widely-spoken language in Ethiopia, where most of our herbs are grown by smallholder farmers who are as invested in circularity as we are. Together, we’re part of a movement that’s reimagining life on this planet by embracing circular systems — something our name embodies. Logo. Icon set. Illustrations. Illustrations integrated into the packaging. Packaging. Tea bags. Social media posts. Website. Tote bag. That piece of paper tha