New Logo and Packaging for Kinnie by bluemarlin

The original Kinnie logo and brand held a certain nostalgic charm and warmth, but it needed a more progressive edge for new markets. bluemarlin set out to reposition the brand, accentuate its distinctiveness and capture the unique flavour that sets Kinnie apart.Now there’s a bold, playful and dynamic visual system designed to live across packaging, social and experiential touchpoints.The brief became a powerful creative catalyst – a compelling invitation to reinvent an icon with purpose and flair. bluemarlin crafted a crisp, modern wordmark infused with forward momentum, drawing heavily on the original 1952 design, not just in spirit but in letterform detail, particularly in the expressive ‘K’ and the underline that gives it energy and lift.A new, larger circle casts a shadow over the logo