Brand
2020New Logo and Packaging for Pringles
(Est. 1967) “Pringles is an American brand of stackable potato-based chips. Originally developed by Procter & Gamble (P&G) in 1967 and marketed as ‘Pringle’s Newfangled Potato Chips’, the brand was sold in 2012 to the current owners, Kellogg’s. As of 2011, Pringles were sold in more than 140 countries. In 2012, Pringles were the fourth most popular snack brand after Lay’s, Doritos and Cheetos (all manufactured by Frito-Lay), with 2.2% market share globally.” (Wikipedia) Logo. Packaging, before and after. Press release image of four main flavors. All the new tubes.
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Brand
Friday Likes 304

Identity
Zitong Zhao’s fermentation-inspired brand identity came to her when she was making pickles