New Logo and Packaging for Project Juice by Chen Design Associates

Launched in 2012 with the help of a successful Kickstarter campaign, Project Juice is a micro-juicery based in San Francisco, CA, offering certified organic, cold-pressed juices made with produce from local farmers who practice sustainable farming methods. The company offers over 20 bottled juices and has nine locations across California where you can get your juices made in real time. This past November, along with the opening of a new store in San Francisco, Project Juice introduced a new logo and packaging designed by local firm Chen Design Associates. A sampling of the previous packaging. You can see plenty more sample of the old look (and new look and old-old look) on their Facebook photos, which provides a nice visual timeline of the brand evolution. Logo detail. The previous logo wa