New Logo and Packaging for Swoon Mixers done In-House in collaboration with CENTER

Launched in 2015, Be Mixed is (was) a zero-sugar cocktail mixer developed from natural ingredients and sweeteners derived from monk fruit and stevia extracts. Created by two friends who met at business school, Cristina Blankfein and Jennifer Ross, as a response to sugar-laden cocktails, Be Mixed has just been renamed Swoon Mixers and rolled into the Swoon brand, a sugar substitute syrup that has zero sugar and no chemicals, also created by the two friends and launched in 2019. Swoon Mixers come in flavors like Cucumber Mint, Margarita, and Ginger Lime, that can be mixed across a variety of spirits including vodka, rum, tequila, gin, whiskey, and wine. Re-launched last month, the new packaging was designed in-house at Swoon, with support from Center. The Swoon logo was originally designed b