New Logo and Packaging for The Flavourists by Elmwood

The name, The Flavourists, perfectly captures this, deliberately welcoming and uniting consumers and the brand around a love of food and taste, rather than a reduction of meat. Similar principles were used for creating the brand mark. At its heart is an image of a pan, creating a visual snapshot of the moment of creative magic in the kitchen and celebrating the joy of cooking and eating. The flavourist letters being thrown into the air over the pan acts as a catalyst for ‘more’ – more flavour, more freshness and more satisfaction.Elmwood provided text