New Logo and Packaging for Wattie’s by Unified Brands

(Est. 1934) “Wattie’s is an American-owned [HJ Heinz group] food producer of frozen and packaged fruit, vegetables, sauces, baby food, cooking sauces, dressings and pet foods in the New Zealand market. Founded in 1934 by Sir James Wattie, the company operated in New Zealand under the name of J. Wattie Canneries Limited (later J Wattie Foods Limited and its related companies). In 1980, Wattie Industries and Goodman Fielder purchased shares in each other’s companies that led to a merger in 1987 to create Goodman Fielder Wattie Ltd. In 1992 the Wattie’s group was bought from Goodman Fielder by American-based H. J. Heinz Company for $565 million. The company employs around 1,900 people, of which approximately 350 are temporary or casual. The company produces its own Wat