New Logo and Packaging for YEMA by Anagrama

Established in 2019, YEMA is a start-up grocery brand in Mexico that offers functional and convenient alternatives to basic everyday products made with quality (and simple) ingredients, sustainable practices, and sold at competitive prices. Available primarily online but with three brick and mortar stores in Mexico City, YEMA offers a wide yet curated selection of food products (e.g., snacks, pasta, tea, oils, beans, rice, spices, juices, and even craft beers), personal hygiene products, and home and kitchen utensils sourced from different vendors or created in-house, all packaged and sold under the YEMA brand. (In Spanish, yema means yolk, as in the egg’s, but I’m not sure if the all-caps writing means it’s an acronym for something — I didn’t see it explained