New Logo, Bottle, and Packaging for Rivella by fuseproject

Launched in 1952, Rivella is one of the most popular soft drinks in Switzerland. For non-Swiss soft drink drinkers a soft drink achieving popularity shouldn’t be a surprise but — wait for it — Rivella is a soft drink made of milk whey. Google-image that concept and tell me how much you want it in a bottle. Here is a video by BuzzFeed of Americans trying Rivella so you can get a sense of what it tastes like. Clearly a cultural difference, the Swiss love their Rivella, drinking a collective 200,000 liters a day which amounts to about 9 liters per capita a year. This Spring, Rivella will introduce a new logo and packaging designed by San Francisco, CA-based fuseproject Development process video. It gets into some good design footage around the 1:00 mark and around 1:30 there