New Logo for DK by Pentagram

(Est. 1974) “DK Publishing is world renowned for its distinctive, highly visual books that inform, inspire, and entertain readers of all ages. Publisher of New York Times bestselling LEGO® and Star Wars® non-fictionbooks, Smithsonian titles, the award-winning Eyewitness series for children and Eyewitness Travel Guides, in addition to a wide selection of other books for adults and children. With over 45 years of publishing experience, we sell to every corner of the globe and in 63 languages. We have employees worldwide with offices in London, New York, Toronto, Indianapolis, Delhi, Melbourne, Munich, Madrid, Beijing, and Jiangmen. BradyGames, Alpha (Idiot’s Guides) and Rough Guides are also available from DK, a division of Penguin Group.” Before to after logo animation. Lo