New Logo for Fidelidade by Ivity Brand Corp

Established in 1808 and 1835 respectively Fidelidade Mundial and Império Bonança have merged under the name Fidelidade to establish the leading life and non-life insurance provider in Portugal. Introduced in late June, the new identity has been designed by Lisboa-based Ivity Brand Corp. Old Fidelidade logos, 1835 and 1999. Logo detail, in 3D version. TV spot with lots of red dogs and logo animation in the end. In Portuguese. 3D version of the logo. Dear lord, no! Bad, bad idea, bad! Seriously, look at that “S”. Who does that and thinks, “That’s cool, let’s put it on our website.” I guess first and foremost try to unsee the image directly above which I am sure was done by an overzealous marketing expert. (I did feel the need to show it you because, well,