New Logo for LATAM by Interbrand
Established in 2012, LATAM Airlines Group is the holding company resulting from the merger of LAN and TAM airlines, the largest carriers of Chile and Brazil, respectively and, combined, the biggest carrier in Latin America with a fleet of 300 aircraft and 53,000 employees. Having operated as separate airlines since the merger, LATAM introduced a new logo last week that will take over the existing LAN and TAM brands and will unify all livery by 2016. The logo has been designed by the Sao Paulo, Santiago, and Madrid offices of Interbrand. A reconciliation strategy was drawn, connecting the best of two worlds. Having explored several alternative names; “LATAM” proved to be the name that best represents the brand’s new spirit. Formed by a hybrid of “LAN” and ̶