New Logo for Lotus

(Est. 1948) “Lotus Cars build world class, high performance sports cars including the class-leading Evora, the iconic Exige, the legendary Elise and game-changing 3-Eleven. All Lotus cars are rightly regarded as being the benchmark for handling. Colin Chapman always believed that a driver wants feedback and control, instant response, precision and agility, the power to accelerate and the ability to stop almost instantly. Over the last seven decades, Lotus has remained true to the ethos of its founder Colin Chapman. Applying his approach to precision engineering and automotive innovation, using the latest technologies and advanced materials, ensuring that every Lotus is strong yet light and simply amazing to drive. Each Lotus car is built by hand at the famous factory in Hethel, Norfo