New Logo for Made in Britain by The Partners

In 2011 Stoves, a British cooker manufacturer, launched an initiative to create a Made in Britain mark that gathered around one thousand businesses to support its use and generated a logo through a student design competition won by Cynthia Lee from Nottingham University who received £200 (and an LCD TV!). In December, the campaign for a logo that is better suited to “highlight the provenance of UK-made products” became a little more upscale with the formation of a dedicated nonprofit organization, Made in Britain Campaign, and a new logo designed by London-based The Partners. Taking inspiration from the Union Flag, the new marque works as a directional device as well as a logo in its own right and has been designed to work across a range of media, materials and sizes to e