New Logo for Morton Salt by Addison & Pause for Thought

With roots as far back as 1848, Morton Salt (known as such since 1910) is the leader in salt products in North America, providing salt for “culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous industrial uses”. Delivered in an iconic, dark blue, cylindrical package for household use, Morton Salt is, like Coca-Cola, one of the most enduring American products and its Umbrella Girl, introduced in 1914, one of the most well-known and longest-lasting characters from the early days of advertising. Last week, as part of her 100th birthday celebration, Morton Salt announced a slight redesign to the Umbrella Girl and an upcoming introduction of a new packaging system to be rolled out in the next couple of months. Two New York, NY