New Logo for Penguin Random House by Pentagram

Established in 2013 between the merger of Random House (owned by Bertelsmann) and Penguin Group (owned by Pearson PLC), with a combined legacy that dates back to 1838, Penguin Random House is a global trade book publisher producing over 15,000 titles annually and employing over 10,000 people. Penguin Random House serves as the corporate parent company for 250 widely recognized and respected publishing divisions, imprints, and brands like the titular Penguin and Random House, as well as others like Alfred A. Knopf, Crown, DK, Fodor’s, and more. This week, the company introduced a new identity designed by Pentagram New York partner Michael Bierut, replacing the interim identity presented with the announcement of the merger in July of last year.To develop the identity, the team explored