New Logo for REI

“REI is a specialty outdoor retailer, headquartered near Seattle. Founded in 1938, REI is now the nation’s largest consumer co-op. Its growing community of 5.5 million active members expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 142 stores in 34 states.” Logo detail. REI’s #OptOutside campaign with new logo.