New Logo for Tripadvisor by Mother Design

Established in 2000, Tripadvisor is, probably without any hyperbole involved, the world’s largest travel information platform, helping an average of nearly 460 million monthly unique visitors plan their trips and adventures with a whopping 830 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines, and cruises. I use it all the time and it’s hard to imagine making travel plans without it as a reference. Yesterday, as part of phased rollout, Tripadvisor introduced a new logo designed by New York, NY-based Mother Design. Appreciating the current love for and global recognition of the iconic logo, we retained its inherent personality but refined its geometry for better reproduction at all sizes. What was an exercise both in reduction of comp