New Logo for Verizon by Pentagram

Established in 2000 through the merger of Bell Atlantic Corp. and GTE Corp, Verizon is a broadband and telecommunications company and largest wireless communications provider in the U.S.. Between its TV, residential, business, and cellular products, Verizon has over 109.5 million customers and 178,500 employees, generating more than $127 billion in 2014 revenues. More impressive than any of those numbers is the apocryphal amount of designers who name the old Verizon logo as one of the worst, one of the most despised, one of the biggest affronts to our visual culture. Citing a “renewed purpose at Verizon” — instead of “because designers think our logo is shit, we’ve changed…” — Verizon introduced yesterday (after a leak the day before) a new