New Logo for Western Bulldogs by Canyon

(Est. 1877) “The Footscray Football Club, currently known as the Western Bulldogs, is an Australian rules football club that plays in the Australian Football League (AFL). Founded in 1877, the club won nine premierships in the Victorian Football Association (VFA) between 1898 and 1924, and has won one premiership in 1954 since joining the Victorian Football League (VFL), the predecessor to the AFL, in 1925.” (Source: Wikipedia) Process. Bulldogs history and new logo introduction. Logo explanation. Cap. Guernsey (buy it here). Inset photo by Eddie Jim (source). Cupcakes!