New Logo, Identity, and Livery for Iberia by Interbrand

Established in 1927, Iberia is the national carrier of Spain with a fleet of 131 airplanes flying to 37 countries in over 600 flights a day. In 2011 Iberia merged with British Airways operating under the holding company of International Airlines Group. After a rough 2012 and early 2013 that saw a reported cut of 4,500 employees and 25 aircraft, Iberia is hoping to bounce back with a fresh new identity and strategy by Interbrand.Inspired by the Spanish culture and its influence on the world, the evolution of the new identity has been undertaken in order to increase affinity with all the airline’s audiences by building an expressive, vital and relevant discourse. The new Iberia brand identity reflects a truly revived spirit of excitement and the determination to bring to life a true tr