New Logo, Identity, and On-air Look for Science by Sibling Rivalry Studio

Launched in 1996, Science is a cable television channel owned by Discovery Communications that focuses, as its name implies, on science including but not limited to ufology, manufacturing, construction, technology, space, prehistory, and animal science. In its own words, though, it is “home for the thought provocateur, the individual who is unafraid to ask the killer questions of ‘how’ and ‘why not'” adding that it is “a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown.” In other words, come for Mythbusters, stay for whatever else they might show. Science has gone through a number of drastic reinventions over its 20-year history and the latest, introduced late last year,