New Lg for the Science Channel

While you were playing with your new gadgets that Santa Claus (or your credit card) brought you this past December 25th, the Science Channel, one of the channels from Discovery Communications LLC, unveiled a new identity that positions it on par with popular sister channel TLC, that has a unique identity, by stripping the parent company’s endorsing globe and letting the eight-year-old channel stand on its own. The old logo was, without a doubt, unflattered by its orbiting swoosh eclipsing the otherwise respectable blocky typography that would make for a nice sci-fi novel cover — it said science without hitting you over the head with it. The new logo (designed in-house), on the other hand, is a little less subtle with the clear-as-helium reference to the periodic table. Truth be