New Logo, Identity, and Packaging for Cresco Labs by Lobster Phone

Established in 2013, Cresco Labs is one of the largest cannabis operators in the United States. Vertically-integrated, it controls its own cultivation, manufacturing, extraction, and packaging, involved at every point in the seed-to-sales process. Headquartered in Chicago, IL, Cresco Labs has operations in ten states where marijuana has been legalized for medical and/or recreational use and has 18 production facilities, 44 retail licenses, and owns 32 dispensaries (many of which operate under their own Sunnyside retail brand). The company has created a differentiated portfolio of eight brands that are aligned to distinct audiences, need states, and occasions and to meet different consumer and patient needs. Aside from being sold in their own dispensaries, their brands are sold in over 700