New Logo, Identity, and Packaging for Future Noodles by Otherway

Established in 2021, Future Noodles is a new brand of plant-based instant noodles available in the UK. Created by chef and restaurateur Carl Clarke — who specializes in chicken, from his restaurants Chick’n’Sours and Chick’n to his cookbook The Whole Chicken — working with scientists at Cambridge, the noodles pack a nutritional punch and a wallop of flavor. In partnership with food charity FareShare, Future Noodles is donating one instant cup of noodles to help feed people in food poverty for every cup sold — so far they have donated 8,000. In other good news, its packaging is 100% recyclable, unlike most instant noodle packaging that comes in that mysterious material that is neither plastic nor paper nor anything made from the periodic table of elements. The new identity and packagi