New Logo, Identity, and Packaging for Gigantic! by Gander

Launched in 2021, Gigantic! is a new brand of entirely plant-based (aka vegan) candy bars made with fair-trade chocolate, no artificial ingredients or fake sweeteners, and only 7g of sugar (compared to, say, Milky Way’s 31g or Snickers 27g). New York, NY-based founder Stu Davidoff worked with a team of chefs to create the recipes from scratch, including reinventing traditional dairy caramel to rebuild it with plant-based ingredients, which sounds like a pretty hard challenge. Available only online for now, the four flavors include the delicious-sounding Salted Peanut, Hazelnut Cafe, Banana Pecan, and Almond Horchata. The identity for Gigantic! was designed by Brooklyn, NY-based Gander. Gigantic! came to us with R&D prototypes of their all-natural, low-sugar, vegan candy bars made