New Logo, Identity, and Packaging for Big Boy by Amorfa

Established in 2016, Big Boy is the largest manufacturer of nut butters in the Czech Republic and over the years has expanded to produce and retail a wide variety of products including popcorn, pretzels, chocolate-covered nuts, dried fruits, granolas, and oatmeals. Founded by Alexander Koníček, a former financial advisor, and two friends who didn’t last long after the initial (almost literal) grind (of peanuts), the company started selling its home-made product at gyms and an early connection with nutritionist, fitness trainer, and bodybuilder Tomáš Bureš led to a new partnership that remains to this day. In 2019, the introduction of a salted caramel peanut butter concoction proves extremely popular and launches the company into a growth spurt that leads to improved production machin