New Logo, Identity, and Packaging for butter by CENTER

Established in 2020, butter is a vertically integrated cannabis business in the state of Michigan, with two retail locations opening in Ann Arbor and Berkley. Aside from sounding fancy, part of what makes butter vertically integrated is that it cultivates its own flower and it has 20 strains in the pipeline and ready to hit the shelves. Founded by Christopher Klamkin — a former software sales executive — the company is named, in part, after his childhood nickname. With the goal to become as mainstream as a cannabis brand can possibly be, butter places a strong focus on the social benefits of cannabis and believe that “cannabis can make people live better lives and in turn create a better society” — they also sell a ton of lifestyle merch. Launching earlier this year, butter int