PB & Everything

In a new campaign for Reese’s Peanut Butter Cups in Europe, Mother London is pouring the candy’s signature peanut butter on everything and I’m here for it. (Disclaimer: if I had to choose a single candy for the rest of eternity it would be Reese’s Peanut Butter Cups.) Part of what I love about this ad, aside from the copywriting (and oddly sensuous tone), is how effective the core brand elements are in instantly telegraphing the product: the orange background, the chocolate heel, and the gooey peanut butter. I can’t wait to see what else they put peanut butter on.