New Logo, Identity, and Packaging for Lone Star Brewery by Switch

Established in 1884, Lone Star Brewing Company was the first large brewery in Texas, founded in San Antonio by beer OG, Adolphus Busch, of beverage giant Anheuser-Busch fame. Dubbed “The National Beer of Texas”, Lone Star’s brand name is now owned by Pabst Brewing Company and produced by Miller Brewing Company (owned by Molson Coors Brewing Company) offering a lager, simply named Lone Star, as well as a light version of it, and, recently they introduced 24/7, an even lighter lager. Along with the introduction of the new beer, Lone Star recently also introduced a new identity and packaging designed by Dallas, TX- and Oklahoma City, OK-based Switch. As one of the oldest breweries in America, brewing since 1884, there is no shortage of history to draw from. The brand evoluti