New Logo, Identity, and Packaging for Manischewitz by Jones Knowles Ritchie

Established in 1888, Manischewitz is the leading brand of high-quality, kosher, traditional Jewish foods in the United States. Founded by Rabbi Dov Behr Manischewitz, who started a small matzo bakery in Cincinnati, OH, and invented the process to automate and mass-produce the confoundingly satisfying flatbread, the company eventually became the world’s largest matzo manufacturer. Manischewitz remained family-owned through 1991 before being shuffled around by a few different owners, until its kosher products were purchased in 2019 by Kayco, the leading Kosher food distributor in America. Today, Manischewitz offers a wide range of kosher products that range from the original matzos to matzo ball mix to gefilte fish to cookies to oils and vinegars to noodles. In the lead-up to this year