New Logo, Identity, and Packaging for MUTHA by Character
Launched in September of 2019, MUTHA is a new brand of body butters and body oils created with mothers in mind and the resulting stretch marks after a pregnancy (or from weight loss). Made from natural ingredients, all boldly and transparently listed on each product page, MUTHA was conceived by model, entrepreneur, philanthropist, and, yes, mother, Hope Smith. At $95 and $104 each of the products, it’s not a cheap impulse buy and it’s nice to know that 5% of sales are donated to humanitarian nonprofit organization, International Medical Corps. The identity and packaging for MUTHA have been designed by San Francisco, CA- and New York, NY-based Character. Our job: take one mother’s mission and turn it into a MUTHA f*ing rallying cry– a brand that would embody HopeR