New Logo, Identity, and Packaging for Nuud by Mother Design

Established in 2020 (but officially launching today), Nuud is a new brand of plant-based, plastic-free, biodegradable chewing gum in the UK. Challenging the problem of single-use plastic — regular chewing gum contains the same amount of single use plastic as a plastic straw, yum — Nuud aims to rid the world of the millions of tons of polymer contained in conventional, synthetic chewing gums and to offer a natural, sustainable alternative with a chewing gum that biodegrades like a banana peel and that you can throw in your compost bin. Nuud is launching at WH Smith and Waitrose stores across the UK as well as on Amazon and a direct to consumer subscription service through their website. The identity and packaging for Nuud have been designed by the London, UK, office of Mother Design based o