New Logo, Identity, and Packaging for Peace Coffee by Werner Design Werks

Established in 1996, Peace Coffee is a small-batch, fair-trade, organic coffee roaster based in Minneapolis, MN. Originally founded by the Institute for Agriculture and Trade Policy as a way to help coffee farmers in Mexico. They started by importing their beans to Minneapolis and later working with larger coffee cooperatives to bring coffee from Mexico, Guatemala, Nicaragua, Peru, Ethiopia, and Rwanda. Sold in retailers nationwide, Peace Coffee — an independent B Corp since 2018 — is largely present in the Midwest and specifically in Minneapolis where their roastery, roaming truck, and three brick and mortar coffee shops are located. Earlier this year, Peace Coffee introduced a new identity designed by Saint Paul, MN-based Werner Design Werks. Our goal was to retain the essenc