New Logo, Identity, and Packaging for Tong Heng by &Larry

Established in 1935, Tong Heng is a family-owned pastry shop specializing in traditional Cantonese pastries and are renowned for their signature diamond-shaped egg tarts. With two retail locations in Singapore and making its pastries 90% by hand — they barely use any machines (other than ovens) — Tong Heng builds on its heritage that began long before its 1935 birth date when its founder, an immigrant from China, was selling coffee and toast from a push cart in the early 1900s. Today, the pastry shop is consistently busy and its egg tarts attract international attention. In 2018*, Tong Heng introduced a new identity designed by Singapore-based &Larry. * 2018 is WAY outside my time limits for posting but I thought this was a very charming story — see this video here (t