New Logo, Identity, and Packaging for Uncle Tobys by Edison

(Est. 1893) “Uncle Tobys is an Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currently operated as a wholly owned subsidiary of Nestlé, after being acquired in 2006. Uncle Tobys’ main factory is situated in the town of Wahgunyah, Victoria.” (Wikipedia) Values and brand positioning. Tag line. Logo. “Widow Wadman” illustration, before and after. Illustration detail. Logo construction. 🙄 Various compositions of identity elements. Packaging, before and after. Flagship product packaging. Other products. Various applications.