New Logo, Identity, and Packaging for Yoshi by Saint Urbain

(Est. 2025) “Made with ceremonial matcha and oat milk, Yoshi is the world’s first matcha liqueur. What began as a simple idea, a spirited twist on a centuries-old tradition, became a first-of-its kind invitation to shake things up. We’re here for the ones who see drinks not just as something to sip, but as a reflection of who they are. The creators, the curious, and the flavor-obsessed. Everything starts with our powder. Ceremonial-Grade, Organic Matcha sourced directly from Uji, Japan, the birthplace of matcha. Months of development and innovation led us to a novel formulation, suspending ~5 grams of matcha per bottle in a dairy-free oat milk base with a premium, 17% ABV neutral grain spirit. The result is a shelf-stable spirit with a creamy texture, earthy undertones, and a smooth