New Logo, Identity, and Uniforms for University of Tennessee Athletics by Nike

The Tennessee Volunteers (Vols for short) are the NCAA teams at the University of Tennessee in Knoxville, TN, competing in 18 different sports. The name comes from Tennessee’s nickname, “The Volunteer State”, earned during the War of 1812 because of the prominent role played by volunteer soldiers. The Vols have won 23 national team championships, most notably in men’s football and women’s basketball, where the “Lady Vols” have won 8 titles. Since 1997, the Vols have had a uniform deal with Adidas, which ended on June 30 of this year and, without missing a beat, yesterday, July 1, they introduced new uniforms designed by, you guessed it, Nike and its Graphic Identity Group.In an effort to create consistency across all applications that honors the pa