Leave it to Beaver (and Nike)

Playing in the NCAA’s Division I tier through the Pac-12 Conference — sorry non-Americans, I know that means absolutely nothing to you (not that I blame you and in the bigger picture it doesn’t really matter other than you should know that’s the higher echelon of college sports) — the Oregon State Beavers are the sports team of Oregon State University. They haven’t been overly successful in terms of winning — only three NCAA national championships in Wrestling, Cross Country, and Baseball — but they have big followings in their football and basketball programs. Yesterday, the Beavers introduced a new logo, identity system, and uniforms designed by Nike’s Graphic Identity Group. The new beaver and block typography will replace the old be