You Can’t Win them Owl

During last weekend’s El Clásico match between Real Madrid and FC Barcelona — arguably the biggest match in all of soccer — the latter team (who lost, btw) wore a jersey emblazoned with the owl logo of OVO, Drake’s clothing line. Why? Spotify, an FC Barcelona sponsor wanted to celebrate Drake reaching the milestone of being the first artist to have his tracks streamed 50 billion times on Spotify so of course they put his clothing line logo on a soccer kit on one of the team’s most highly watched matches.