New Logos and Packaging for Baby Einstein and Bright Starts by Duffy

Launched in 1997 by former teacher and stay-at-home mom Julie Aigner-Clark, Baby Einstein is a line of multimedia products and toys for infants and toddlers. If you have a kid, you may have at some point been subjected to the completely mind-bending/numbing videos that started it all. If so, I’m sorry. Nonetheless, Baby Einstein quickly grew into a multi-million-dollar company and was sold to The Walt Disney Company in 2001 after hitting over $25 million in revenue that year. In 2013 Kids II, Inc., an infant and toddler product manufacturer based in Atlanta, GA, acquired Baby Einstein and added it to its array of brands that includes Bright Starts. Kids II has recently appointed Joe Duffy as their creative director and along with Duffy (the firm) they have introduced new logos and pa