New Logos for St. Louis Blues

(Est. 1967) “The St. Louis Blues are a professional ice hockey team based in St. Louis. The Blues compete in the National Hockey League (NHL) as a member of the Central Division in the Western Conference. The franchise was founded in 1967 as one of the six teams from the 1967 NHL expansion and is named after the W. C. Handy song “Saint Louis Blues”. They play their home games at the 18,096-seat Enterprise Center in downtown St. Louis, which has been their arena since moving from St. Louis Arena in 1994. The Blues won the Stanley Cup in 2019 and have the most Stanley Cup playoff appearances outside of the Original Six.” (Wikipedia) Logo evolution. Larger view here. Redesign mission. Wordmark, before and after. Icon, before and after. Overlap comparison. Full logo. Cu