Snakes on a Logo

In February of 2008, the Major League Soccer awarded the city of Philadelphia an expansion slot to become its 16th team and start play in the 2010 season. Operating since then under the snoozy name of MLS Philadelphia 2010, the team finally unveiled its new name and identity yesterday in front of Philadelphia’s historic City Hall: Philadelphia Union. Team owner Jay Sugarman, left, and mayor of Philadelphia, Michael Nutter unveil the new logo at City Hall. The new logo, designed by New Haven, Connecticut based Silverman Group, is soaked in American history: Union references the original Thirteen Colonies, which established the foundation of the United States of America. The club’s colors are navy blue and gold, symbolizing the uniforms of the American Continental Army, accented